BRANDING & PACKAGING
Founded by two chefs, vegan cookie dough company EatPastry hired Moxie Sozo to create a strong personality that would differentiate them from competitors in the refrigerated aisle of the grocery store. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. To communicate the gourmet nature of the product, our designers hand-illustrated an Art Deco-inspired packaging label that distinguished EatPastry from other dessert and novelty items. Since then, the brand has flourished and its original packaging has garnered attention in books, magazines and blogs. Moxie Sozo also built a corresponding website that was hand illustrated, painted, animated and programmed by our in-house web development and creative teams. The result was a living, moving and breathing EatPastry-themed planet that received worldwide accolades and was the catalyst for the brandís product distribution deals in upscale grocery chains like Whole Foods, among others.