Packaging
The most compelling packaging works on multiple levels. At the consumer level, packaging should be visually engaging and resonate on both an emotional and rational level with the target audience. For many companies, packaging is the primary means of messaging; we always consider the broader brand objectives when beginning a packaging project. At Moxie Sozo, we are dedicated to designing original and effective packaging that delivers your brand message with great success.
EatPastry
COOKIE DOUGH PACKAGING
Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of _more
LEAP Organics
SOAP PACKAGING
LEAP Organics is a bath and body products company out of Boston, Massachusetts. Moxie Sozo began working with founder, Luke Penney, when the company was in the initial concept stages. Faced with a highly competitive landscape, the agency identified four goals for developing the brand: 1) Be bold. 2) Be different. 3) Take risks. 4) Get noticed. Moxie Sozo worked with LEAP Organics to develop a _more
Probar
ORIGINAL RECIPE PACKAGING
Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar's ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar's entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new _more
Fruta Del Diablo
SALSA PACKAGING
There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican _more
Probar
FRUITION PACKAGING
Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar's ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar's entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new _more
Nuun
U HYDRATION PACKAGING
Nuun is the leading manufacturer of electrolyte sports drink tablets. After establishing a strong reputation with endurance athletes, the company hired Moxie Sozo to launch a new product targeting the health-conscious women’s lifestyle market. The agency, through research and focus groups, identified competitive challenges and opportunities for the new brand. Using a graphic architecture centered _more
Red Dog Candy
MINTS PACKAGING
Moxie Sozo worked with Red Dog Candy to develop a line of packaging for the hip, playful, startup brand. All food packaging needs to work at the retail level, but gratuitous purchases like candy and chocolate are especially conducive to creative solutions. Through the use of vintage-style imagery, quirky humor and antique wood type, the agency was able to create an evocative personality for the _more
Probar
SWEET & SAVORY PACKAGING
Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar's ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar's entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new _more