Print
The printed piece offers you a tactile connection with the consumer. Its impact can last far longer than other medium, ensuring that the message you tell will extend well past the initial interaction. Moxie Sozo strives to differentiate your brand from your competitors through printed collateral that is unique, compelling, visually stunning, and relevant to the objective. Whether creating magazines, catalogs, brochures, or advertising, Moxie Sozo seeks to push the boundaries of this traditional medium.
Rock and Ice Magazine
CREATIVE DIRECTION, EDITORIAL DESIGN
Rock and Ice enjoys one of the largest circulations of any climbing publication in the world. Traditionally the magazine targeted rock climbers and mountaineers, but a younger demographic which was more interested in bouldering and gym climbing, made it necessary to revamp the publication. The magazine sought to appeal to new readers through increased visual appeal and updated editorial _more
Além International
CORPORATE COLLATERAL
Além is a global events management company with a reputation for uncompromised quality and attention to detail. Clients include various governments, The International Olympic Committee and several automotive companies. Despite a worldwide presence, Além's messaging and branding were inconsistent. Moxie Sozo worked closely with Além founder Steven McCarthy to develop a _more
US Cross Country Championships
BRANDING & ADVERTISEMENTS
Moxie Sozo was selected by USA Track and Field to brand and promote the US Cross Country Championships. The sport has a tremendous international following, yet lacks a strong domestic audience. In order to capture a broader appeal, the event was promoted with the same energy and intensity as a major sporting championship. Moxie Sozo developed the identity, supporting collateral and a vibrant ad _more
Slipstream
ADVERTISEMENTS
Colorado-based cycling team Garmont-Slipstream was one of only two U.S. cycling teams invited to participate in the 2008 Tour de France. Research showed that target audiences had a vague impression of the team and that few people knew they would be participating in the event. On very short notice, the team needed to produce an ad campaign that would build brand recognition and encourage people to _more
Running Times Magazine
CREATIVE DIRECTION, EDITORIAL DESIGN
There are two major running publications in the United States: Runner’s World and Running Times. Together, these two magazines combine to cover nearly all of the running market, from beginning runner to professional athlete. Rodale Publishers, who owns both titles, hired Moxie Sozo to re-brand and re-position Running Times. Rodale wanted to modernize the magazine and increase _more
KOOBI
ADVERTISEMENTS
Koobi is a manufacturer of high-end Italian bicycle saddles. Moxie Sozo was hired to name, launch, brand and promote the company. As a startup in a very competitive field, Koobi's limited budget dictated a bold marketing and public relations strategy. Instead of positioning the brand in the mainstream, Moxie Sozo recommended introducing the lightest and most expensive saddle on the market. The _more
Solepepper Sports
BRANDING, RETAIL EXPERIENCE
Olympian Alan Culpepper approached Moxie Sozo about launching a chain of running shoe specialty stores, beginning in Colorado. Before embarking on the creative process, the agency conducted an audit of the competitive landscape which revealed key opportunities in the marketplace. From this research, Moxie Sozo developed the brand’s identity, attributes, positioning and retail experience. Careful _more
TrailRunner Magazine
CREATIVE DIRECTION, EDITORIAL DESIGN
Trail running is a niche sport with a passionate following. TrailRunner is the premier magazine and voice of the sport. With a limited budget and tight deadlines, TrailRunner needed a new look and feel that would help position it against much larger competitors like Runner’s World. Moxie Sozo worked with the publisher and editorial team to re-design and art direct this publication, _more
Colorado AIDS Project
ART FOR AIDS COLLATERAL
The Colorado AIDS Project (CAP) was founded in 1983 as the first community-wide response to the HIV/AIDS crisis that was devastating the Denver metro area. Today, CAP is the largest non-profit, community-based HIV/AIDS service and education agency in Colorado. As medical advances have been made over the past 25 years, confusion in the public sector has led to the misconception that the disease is _more
Blues Access Magazine
CREATIVE DIRECTION, EDITORIAL DESIGN
Muddy Waters. Leadbelly. Screamin' Jay Hawkins. The Mississippi Delta, Memphis and Chicago. At the time of publication, Blues Access was one of the leading blues music magazines in the world. Moxie Sozo was privileged to art direct, design and produce this magazine over the final two years of circulation before the publisher, legendary "Red Rooster" Cary Wolfson, retired. Allowed creative _more
